Monday, November 11, 2013

Douglass and Willard on Audience


Both Frederick Douglass and Frances Willard's texts focused, for me, was how to think about audience.

One of the most interesting points from My Bondage and My Freedom was on 1077 -
People won't believe you ever was a slave, Frederick, if you keep on this way,” said Friend Foster. “Be yourself,” said Collins, “and tell your story.” It was said to me, “Better have a little of the plantation manner of speech than not; 'tis not best that you seemed too learned.”
Even more preposterous was that Douglass had to go so far as to reveal his old plantation and master in order to be trusted, putting his own person and freedom all on the line. This is definitely a matter of ethos in combination with what the public expected a slave to be: a physical threat (in terms of strength and in terms of pathos being linked with emotion and the body). His friends needed him to play the role that society expected him to play in order for any progress to be made from their point of view. I think this definitely deals with “seeming” to be something – showing a truth that will induce the desired effect on the audience so that they will join your cause. For Douglass, he “could not always obey, for I was now reading and thinking” (1077), and he wanted to do more than simply be a pathetic appeal to the audience.

Willard's pamphlet about how to address the women learning about the organization was interesting. The specific lines I'm thinking of are: “Learn then, dear temperance workers, that in this day of specialists you are safe in assuming that your group of good women have minds as vacant as a thimble” (1137). I like this quote because it is very good practice for the type of meeting that they are giving. It allows for the speaker to be addressing a larger audience than one she would expect, such as allowing for people without any education at all to become a part of the WTCU, and also to ensure that all the bases were covered, to allow anyone with any doubts about any particular information to be included in the knowledge. Two other moments that I appreciated from the pamphlet included: “The opening exercises. Let these be informal but full of earnestness” (1136) and “Put yourself in the attitude of a learner along with the rest” (1137). Little lines like this made me feel like it would be easy for anyone to establish a WTCU chapter; the language was very inviting, carefree, and earnest, just as Willard suggests. But I also love that Willard appeals to the pathos near the end of handout, as if she had just gone over a lot of overwhelming information: “Now is the time to prove what manner of spirit you are of. Does your courage rise with danger? Are you fertile in resource? You are being tested now as they test steam engine boilers...Are you master of the situation?” (1139). I think in this passage we could say she is laying out all the characteristics of someone who is a good orator or leader should have: courage, resourceful, in control. The last line – about being a master – particularly speaks to controlling such as a man would; embodying a masculine form almost.

It's interesting how we can learn so much just from the biographies of these speakers or from their own pamphlets to see how they conducted their own rhetoric and that they also provide clues into how we can conduct our own. 

1 comment:

  1. I would say that Douglass being pushed (by other fellow abolitionists, no less) to display feigned ignorance is an instance of forced social conformity at its worst.

    On the topic of conformity...while Willard outlines roles for WTCU members to fill, she doesn't describe the particulars of what they must do as much as she describes what they generally ought to do. In fact, she seems most specific about what members ought not to do. That doesn't seem a bad formula for instructing a many leaders within a widespread organization.

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